14 Link building strategies to master

 We have already talked about what link building is and why it is important. Now let's talk about the specific tactics you can apply to build a good link building strategy.

1. You have a blog


This tactic is a responsibility that you will have to take with great constancy, because a single blog post that points to your site will not only help you a lot, but may even penalize you. If you are planning to create a blog, you need to keep it alive.

Publish articles regularly, focusing on content relevant to your industry and your customers. Gradually, this will help you establish yourself as an authority in this regard. Make sure your articles are relevant, useful, and well-structured. Make your blog a valuable, informative, and fun resource for others. It's the only way people will want to point it out again and again.

2. Create content and earn links!


Closely related to the previous point is the subject of the content. The phrase "content is king" has been heard a lot and is for something! If your content is useful, relevant, funny, newsworthy, or value-added, it will go viral. This means that users who see it will want to share it with their friends, followers, or customers, and you will eventually start receiving backlinks.

These high-quality links, gained by the simple value that your content brings to others, are invaluable when it comes to creating trust, authority, and potentially good rank in Google's eyes.

3. Activate on social networks


You already have a blog with unique, powerful and quality content

...

But no one sees her. Don't worry, this is happening. High content is not always discovered, so you should lend a hand. And the best tool available to you for social media. Good content on well-managed social networks, with a substantial number of followers, will not only lead to new visitors to your site, but also indirectly to the promotion of your site for people who can connect the building in your favor.

Share content multiple times to get more traffic and reach visitors in different time zones. Put visible buttons around your content to share on social media. When you activate on social networks, your content is distributed, distributed, tweeted, mentioned, retweeted and commented. As a result, all links are received.

Post links to your content on all the social networks where you are present and where it is relevant to share it. Once you do that, don't stop there. Also post to the Facebook or Linkedin groups you belong to, as well as to sites like Reddit or StumbleUpon, and send direct messages to the people you've mentioned in your posts, notifying them that you've referred them.

Social media is an indirect way to gain links , but by sharing your content, more people will see it and start connecting to it. That is, there is a direct correlation between the number of times a content is shared and the number of backlinks it gets. So, it is true that you have to gain connections, but you also have to know that this does not happen by itself. You need to actively promote your content.

4. Build relationships


To build good connections, you need to build good relationships. Don't miss the opportunity to make new contacts . Attend events and be part of your niche market-related communities, such as forums, blogs, or social media groups.

Take the first step and start contributing to interesting and relevant comments and share your quality content, always trying to add value to each discussion. By actively participating in these communities, you will not only be able to get backlinks, but you will always be up to date with the latest news in your industry and you will be able to connect with interesting people or companies who share what you are passionate about.

5 . Create guest posts


If the owner of another site trusts you to create quality content, this does not mean that you have permission to complete the link link to your site. They give you the confidence to produce great content that your readers will appreciate.

If there is an opportunity to mention other articles on YOUR site in that content, then that's fine, but as long as that link is relevant in the context in which you're talking. Don't try to do it artificially, because both the readers and the owner of the site where you are invited will notice it and you will miss this opportunity. Your goal should always be useful, clear and informative.

There are many sites and blogs that will agree to publish your content there, but before doing so, make sure of the following:

  • Your site or blog addresses topics relevant to your industry / customers.
  • The content you write is NOT about how good you are or how good your company / products are.
  • You focused on quality (well-written, professional, interesting content).
  • Keep in mind that bad content can give you a bad reputation.
Location: United States

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